NL Leest

Nederland leest is an organisation that promotes reading among Dutch citizens. To do so, every year, during one month, they hand out a free book to members of the library. But this year (2016) everything was different.

Due to a new law, the function of the Dutch libraries shifted from a place to read & borrow books, to a place where you can laugh, talk, gossip, sing and debate. Just handing out a book wouldn’t cover this new function, so the libraries decided to combine this year’s book-gift with organising debates. Everybody (not only members of the libraries) can give their opinion on one statement, in return they can choose a free book out of a series of three.

To communicate all this, we tried to make it visually as simple as possible: a book for your opinion, visually translated to people’s mouths on the book.

Year: 2016
What: Posters, throat pastilles, buttons, flags, banners, book stands, you name it they made it.
For: Nederland Leest via Kesselskramer

3-x-boeken-staand-highresposters  posters2

display-3x-def-highres

cardboard book-displays holding real books

foto-1-campagne-nederland-leest-junior foto-2-nederland-leset-junior

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