How hard can it be?

This is rubbish

The students of Koning Willem I College seem to have some difficulties throwing away their rubbish. The evidence of this is littered all over campus. So we presented them with a series of new rubbish bins and a challenge. Because really, throwing away your rubbish in the bin, how hard can it be?

The campaign features seven custom bins, posters and 5 videos that are used around the school campus. We challenged the students to enter a contest with their personal video. Because we know they can do better, it ain’t that hard!

Art Direction & concept: Merel Witteman
Filming: Max Siedentopf
Bins built by de Staalslagers
Year: 2016


Dutch – English translation