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Daarom Pindakaas

May contain traces of nuts Daarom Pindakaas (translated as: Why Not Peanutbutter) is a fictional peanut-butter brand, founded in 2013. We were graduating at Design Academy Eindhoven, where the most asked question is ‘why?’ After hearing this question for almost 5 years we thought it was finally time for an answer, which ...

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Aversive Aesthetics

Research can be disgusting Aversion has a paradoxical effect: as much as we want to run away from disgusting things, we feel attracted to them as well. There is something so tantalizing in the fear and shock when we watch movies we don’t want to see, sniff at things we don’t ...

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